Nice to meet you!

It's a tale as old as time (at least in this industry): tour guide turned admissions counselor.

After working as a territory manager at my alma mater (Creighton University - go Jays!) for a few years, I transitioned to a Slate-focused role that was about 50% defined. The other 50%? A dream come true: play around in Slate and see what else we should be doing. This is where my love of Slate was given plenty of fuel to grow.

When I was ready for the next challenge, I moved into the consulting world, and have been able to work with many groups - undergraduate, graduate, community colleges, law schools, and medical schools.

I'm incredibly grateful to have found work that I find meaningful and engaging.

Experience

Independent Slate Consultant

January 2025 - Present

Provide expert guidance through consultation and training in Slate to admissions partners

Senior Slate Consultant

Human Capital Research Corporation

November 2023 - January 2025

Led 20+ admissions implementations and consultations for admissions partners

Senior Slate Strategist (promoted from Slate Implementation Strategist)

Underscore/Carnegie

April 2021 - September 2023

Leveraged in-depth expertise in Slate's architecture, tools, and techniques to oversee seamless builds and troubleshooting
Offered skilled consultation, unwavering support, and deep insights into Slate's functionalities to
empower higher education admissions offices in optimizing their processes and achieving enrollment goals (1500+ hours of consultation experience)
Demonstrated exceptional project management skills by consistently ensuring the timely execution of 30+ Slate implementation projects
Managed 3 direct reports of Slate strategists
Collaborated closely with technical teams to translate business requirements into actionable plans within Slate, and train non-technical teams on most effectively using Slate

Emma Hayek LLC

Associate Director of Prospective Student Experience (promoted from Assistant Director of Digital Marketing and Assistant Director of Admissions)

September 2014 - April 2021

Creighton University

Managed five team members within the Visits and Events team
Used Slate on a daily basis with advanced knowledge, including liquid markup, portals, queries, and
Deliver mailings
lmplemented ideas from previous role as a territory manager to improve student experience
Expanded and managed Slate student portal and build additional portals, including a visitor screen for the lobby, a financial aid package, and a call routing resource portal
Developed and implemented strategy for digital marketing for undergraduate admissions
Assessed internal processes and capitalized on opportunities for increased efficiencies
Audited communication flow, streamlined messaging, and filled gaps in communication with content refresh; redesigned university-wide UTM structure for improved reporting
Recruited a territory, read applications, managed student workers
Organized and scheduled Scholarship Weekend interviews and distribution of awards